In programming, the asterisk symbol, generally stands for “everything”. In musical terms, a crescendo represents a gradual increase in loudness or intensity… Together, the two form the basis of my ideology. My brand represents a shooting star to which I strive to achieve in life. There are no limits other than our own imagination. There are billions of stars in the night sky, but the shooting star draws your attention because it shines brighter and moves faster while on its way to its unknown destination.